Master Persuasion and Influence
START DATE
October 8, 2024
FORMAT
Online with live sessions
DURATION
6 weeks, 5–6 hrs/week
LANGUAGES
English, Portuguese, and Spanish
INVESTMENT
$3,200 USD
Download the Brochure
Limited spots. enroll now to ensure your place.
Master the language of leadership.
In this online program, you will learn how to influence, motivate, and persuade through communication frameworks, expert guidance, and practice.
By 20 - 25 %
How much does productivity increase within well-connected teams?
80 %
What percentage of the United States believes that communication is crucial to building trust?
97 %
What percentage of employees believes that communication affects effectiveness and efficiency?
Build confidence. Inspire change.
Distinctive Online Learning Features
FLEXIBLE METHOD
Our online learning method adapts to your schedule, commitments, and needs. In addition to self-paced content, our programs incorporate knowledge checks, interactive discussion boards, and live sessions to bring content to life.
USER-FRIENDLY PLATFORM
Navigate program content with ease using a simple interface that offers a seamless learning experience.
TAILORED GUIDANCE
Throughout the program, you’ll be accompanied by an expert mentor to answer your questions and provide feedback on your work.
Your Chicago Booth Professor
Hal Weitzman
Adjunct Associate Professor of Behavioral Science
Professor Devin Pope is a behavioral economist who researches a variety of topics at the intersection of economics and psychology. He earned his PhD in Economics from UC Berkeley in 2007 and a BA in Economics from Brigham Young University in 2002.
By completing this program, you’ll...
- Enhance your ability to persuade by learning and using frameworks that will make your communication engaging, memorable, and compelling.
- Become clear, concise, and confident when communicating your ideas and thoughts to others.
- Develop a deep understanding of the process, structure, and style of effective communication.
- Strengthen your executive presence by learning how to project confidence, empathy, and thoughtfulness when communicating, both in person and online.
- Discover a range of tools to deploy in the real world, practice them, and receive detailed feedback on your performance and concrete guidance on how to improve.
- Acquire the ability to analyze an audience quickly and identify how to win them over.
- Learn how to structure your arguments to make them clear and powerful.
Upon program completion, you'll also...
Have learned from a world-class faculty within a university associated with 99 Nobel laureates.
Be awarded a certificate of completion and a digital credential of your accomplishment.
Become a member of the global Chicago Booth Executive Education network.
Program Modules
Module 1: Life Is Not a TED Talk
- Understand what persuasion is and is not.
- Analyze your current communication skills and identify areas to improve.
- Make your daily communication more deliberate and focused.
Module 2: Not about What You Say, but about How You Are Heard
- Learn about why companies so often misjudge their audiences.
- Develop tools to analyze the audiences you want to win over.
- Explore the power of good questions.
Module 3: Building Up, Not Cutting Down
- Discover the role of narratives in influencing your audience.
- Explore the narrative structure and process, beginning with the nutshell paragraph: the “big why”.
- Learn how to frame problems in a way that will make your audience want to help you solve them.
Module 4: Narrative-Openings and Closings
- Learn how to hook and engage an audience from the start.
- Explore communication techniques such as dropped introductions, calls to action, and outros.
- Examine how to close a narrative by framing the follow-up conversations.
Module 5: Articulating Your Superpower
- Discover how to identify and convey your personal brand.
- Explore how to capture the value you bring to the organizations for which you work.
- Learn how to build and maintain professional networks.
Module 6: Turning Skills into Habits
- Identify the skills from the program that will be most valuable to you.
- Evaluate how to turn those skills into habits through regular practice and reflection.
- Build a six-month personal development plan that sets goals, measures progress, and will hold you accountable.
Faculty-Led Live-Online Sessions
This program features three live-online sessions—a unique opportunity to put theory into practice immediately to amplify your learning and see results. These required sessions not only offer an opportunity to reflect and receive real-time feedback with faculty and peers, but also integrate interactive that can only be taught in a live environment. Participants are expected to attend at least two of the three live sessions to maximize their growth. If a participant is unable to attend a session, an extra asynchronous assignment must be submitted to complete the program.
This program is an excellent fit for:
- Managers who seek to improve their interpersonal communication skills in working directly with clients, colleagues, and stakeholders.
- Leaders and emerging leaders across various industries and functions, including operations, sales, business development, technology, marketing, and relationship management.
CHICAGO BOOTH IS A LEADER IN BUSINESS EDUCATION AND RESEARCH.
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